Each & Every
NYC Subway Takeover
Agency The Integer Group
GCD Anne Macomber
ACD / Writer Vic Rasgaitis
Art Director Katie Dondale
Writers Brian Denison, Jess Colón, Marija Lazarevic
Photographer Paul Miller
Irritants, carcinogens, synthetic fragrances… the way most deodorants are made stinks. But Each & Every is proud to use all-natural ingredients. So, when the usually direct-to-consumer deodorant scored a pop-up at one of NYC’s trendiest shopping destinations, we used their ingredients to make sure busy New York subway riders took notice.
Assembled from the product’s actual ingredients, we made gorgeously crafted bouquets bloom straight from people’s bare pits. That means real Lavender & Lemon, real Citrus & Vetiver, and real Cannabis & Green Tea. Yes, real Cannabis. And keeping in line with the all-natural ethos, each bouquet was shot practically to bring the three most popular scents to life.
